Weekly intelligence for an online business: what it covers when you have no front door

Every business-intelligence tool built for "local business" starts with an address. If you sell online, that leaves you with analytics about your own site and ads about your own ads. Nothing tells you about the world your customers actually live in.

That world exists. An online shop, a creator, a booking-based service, a subscription box: your buyers cluster in a few cities, they go out on particular nights, they care about particular things, and those things change week to week. This is what a weekly briefing reads for a business without a front door.

What it covers

Where your people are. Not one address, but the handful of markets that produce most of your orders, and how their weeks are going: what is filling up, what is slow, what is coming.

What they are into. The interests and habits of the crowd in those markets, read from the Misd social network, where people who cross paths in real life connect. Your buyers are part of real communities; the briefing shows you what those communities are doing.

What is coming. Events, seasons and local shifts in your key markets, before they show up in your sales. A festival in one city, a heat wave in another, a home game that empties a neighborhood for a night.

What to do about it. Every card ends with one move: time a drop, change where a campaign points, write to the city that is about to have a big weekend.

What it doesn't do

It does not replace your store analytics. Shopify, Stripe and your ad platforms already know what happened on your site. The briefing is about the part they can't see: the real-world crowd behind the orders.

It does not report on individuals. Crowds only, and a group too small to be a crowd is not a data point. The data policy falls on us, not you.

It is not a dashboard. Sixteen cards, one question each, updated every Sunday night, written to be read with a coffee on Monday. If you wanted more charts you would have built them already.

What it costs

Digital is $199 a month, or $1,990 a year (ten months for twelve), for one online business. That is the whole price; there is no per-seat charge and the cards upgrade as the network grows at no extra cost.

Not sure yet? A Snapshot is $99 once: one complete edition for your business, built the moment your payment lands. Start Digital within 14 days and the $99 comes off your first bill.

Run a physical location too? Digital sits alongside a Small Business or Large Business plan as its own line; you can stop either one on its own.

Where to start

Tell us the business and the markets that matter to you. The first briefing reads them the way a good regional manager would: what changed, why it matters, what to do next. Judge it by the same rule we ask of everything: what did it compare, and what did it tell you to do?