Pulse. Sixteen answers about the crowd around your business, every Sunday.

Pulse is a tool in Misd for Business. Each answer is a card: one plain sentence, the evidence behind it, and one move. Rebuilt every week from what changed around your address.

Not every answer comes from the same place

Pulse I, Researched: verified public information about your market, your location, and the events around you. Pulse II, Benchmarked: how your business compares with similar businesses in your category. Pulse III, Measured: intelligence from Misd activity around your business. Levels are earned per question, not per account.

The sixteen questions

Audience: Who showed up? Who are we missing? Who's growing? Who's returning? Who's new? Opportunity: What's changing? What should we test? What are we missing out on? What's trending nearby? Where's our biggest opportunity? Movement: Where did visitors come from? Where did they go afterward? What paths are emerging? Which neighborhoods matter most? What's next? Plus the Blind Spot.

Every card is one question, answered

Four parts: the level, the answer, the evidence, the move. No chart to decode.

From $699 a month. Your first card is free. Get started · See plans · The full walkthrough