A tool in Misd for Business
Pulse. The intelligence department your business never had.
Sixteen questions every owner asks, answered every Sunday. Each answer is a card: one plain sentence, the evidence behind it, and one move. When the move is social, it names where to spend the time or the money, including the ad manager you already use.
Your first look is free. No card required. Paid plans carry a 30-day money-back guarantee.
Where an answer comes from
Not every answer comes from the same place.
The badge on each card says which. Levels are earned per question, not per account, so a Measured card can sit next to a Researched one.
Pulse I
Researched
What we can learn about your world.
Verified public information about your market, your location, and the events around you.
Available right away.
Pulse II
Benchmarked
What businesses like yours can teach us.
How your business compares with similar businesses and patterns in your category.
Unlocks as verified benchmarks become available.
Pulse III
Measured
What your actual audience can tell us.
Intelligence from Misd activity around your business.
Unlocks as the Misd network grows around you.
The sixteen questions.
Three pillars of five, plus the Blind Spot: the one thing about your business you would not have thought to ask.
01 · Who is actually here
Audience
- Who showed up?
- Who are we missing?
- Who's growing?
- Who's returning?
- Who's new?
02 · Where the money is
Opportunity
- What's changing?
- What should we test?
- What are we missing out on?
- What's trending nearby?
- Where's our biggest opportunity?
03 · How your city moves
Movement
- Where did visitors come from?
- Where did they go afterward?
- What paths are emerging?
- Which neighborhoods matter most?
- What's next?
The Blind Spot is the sixteenth card. Larger plans add two more stacks, Network and Social, ten more questions about the wider market and what your crowd pays attention to. See which plans
Every card is one question, answered
Four parts. No chart to decode.
- The level
- The badge in the corner says where this answer comes from.
- The answer
- The headline is the finding, written as a plain sentence. No chart to decode.
- The evidence
- The figure behind the answer, with what it measures and what it's compared against.
- What to do
- One concrete thing to do about it. Every card ends with one.
Every Sunday, Pulse looks again.
It checks each question for stronger evidence and new intelligence. Some answers change, some move to a higher level, others hold until something meaningful changes. Your part takes ten minutes.
01
Check your cards
See what Pulse learned this week.
02
Open the ones that matter
The full card shows the evidence and why it matters.
03
Do the one thing
Every card and every monthly edition ends with something to do.
Pulse is priced by plan.
Every plan gets the sixteen cards rebuilt every Sunday, a monthly edition, and starts with your business read free.
From $249 a month. Business read free.See plans
See what it finds about yours first.
Claim your business and Pulse writes your business read, about the crowd around it, before you pay.