Misd for Business
Questions owners ask before they start
Plain answers about what the briefing is, what it costs, where the data comes from, and how the cards work. If yours isn't here, write to support@misd.co.
The basics
- What is Misd for Business?
- Misd for Business is how the Misd network works for people who run a place. Six tools, one account: Pulse tells you what changed every Sunday and what to do about it. Studio writes it so you can send it. Results shows your year and what each thing you tried did. Watch keeps an eye on what you name. Ask answers your questions from your own numbers. Connect brings your numbers in.
- What is Pulse?
- Pulse is a set of cards. Each card answers one question about the crowd around your business: where visitors came from, when they show up, who you're missing, what's coming next week. The cards refresh every Sunday and each one comes with an action you can take or ignore.
- Who is it for?
- Anyone with a location: a restaurant, a shop, a hotel, a venue, a gym, a chain, an event. If people walk through your door, the briefing is about them.
- What are Studio, Results, Watch, Ask and Connect?
- Studio writes what your cards suggest as emails, notes, posts and your monthly press release; you approve, it goes out as you. Each Sunday it also recommends leads: organizations near you that a business like yours works with, listed beside your own list with the address each one publishes. Results is your year by month and what each thing you tried did against your own numbers. Watch keeps an eye on the things you name, in your own words. Ask answers a question about your business from your numbers, three a week. Connect brings in Square, Toast, Shopify or a file. All of them sit on every plan. On the free week you can view and export; drafting a new week, asking, and updating the projection are part of the plan.
- Do I need the Misd app to use it?
- No. The briefing runs in your browser at pulse.misd.co. The Misd app is the consumer side of the network; your briefing is built from what that network sees, in aggregate.
- Do I need a data analyst to read it?
- No. Every card gives you a clear answer, the metrics behind it, and one action. It's made to be read on a Monday morning with a coffee, not deciphered.
Made to be read on a Monday morning, not deciphered.
Plans and pricing
- Is there a free version?
- Your first card is free. Create an account, claim your business, and you get one real finding about the crowd around it before you pay anything.
- What do the plans cost?
- Online Pro, for a business that sells online, is $199 a month or $1,990 a year; a Snapshot is $99 once and is credited to a subscription if you purchase within 14 days. Standard (Small Business) starts at $249 a month for one location and Pro (Large Business) at $499; both are priced by location up to ten, and annual billing is ten months for twelve. Event Standard is $2,500 once for eight weeks around your event; Event Pro is $5,000 once for a year of coverage plus those eight weeks. Founders Club is a 36-month agreement at $19,999 a year, limited to twenty-five organizations. Custom plans are priced around your business; talk to us.
- What's the difference between Standard and Pro?
- Standard is sixteen cards per location every Sunday. Pro is twenty-six: the full Standard set plus the Network cards (who you are connected to) and the Social cards (what people are saying), with premium support. Both are priced by location, one to ten. Cards built for your own questions, conferences and zoned event spaces are Custom.
- Is there a money-back guarantee?
- Yes. The first charge on a paid location or Online plan has a 30-day money-back guarantee. Tell us within 30 days and we refund that charge. Canceling in the account does not issue a refund, even inside those 30 days. One refund per business. Event plans are 7 days from the payment date.
- Can I cancel?
- Month-to-month plans cancel any time and stay live through the period you've paid for. Annual plans run for the year. Founders Club is a three-year agreement. Canceling stops future billing; it does not refund what you have already paid. The 30-day guarantee is only by contacting us.
- Do cards cost extra as they get smarter?
- No. When stronger intelligence becomes available for a question, your card upgrades automatically on a future Sunday. There's no fee for that. It comes with every plan.
Data and privacy
- Where does the information come from?
- From the Misd network first: real people who cross paths, their shared interests, and the world around them. Public signals like events and weather are layered on. We own those signals. The briefing reads them. It does not depend on a guess.
- Does it track individual people?
- Never. Briefings measure the shape and type of crowds: how many, from where, from when, what they're interested in. A group too small to be a crowd doesn't appear at all. Data policy and regulation sit with us, not with you.
- Is my business's data shared with other businesses?
- No. Your briefing is about the area around your business, built from aggregate signals. Nothing you enter about your business is shown to anyone else.
How the cards work
- Why is one card PULSE I while another is PULSE III?
- Levels are earned per question, not per account. Each card uses the strongest intelligence available for its own question, so a Measured card can sit right next to a Researched one. That mix is normal.
- Can I upgrade a card myself?
- No, and you never need to. When stronger intelligence becomes available for a question, Pulse uses it automatically on a future Sunday refresh.
- When do my cards refresh?
- Every Sunday. Your briefing header shows the date of the next refresh.
- Why didn't a card change this week?
- Because nothing stronger arrived for that question. Pulse only rewrites an answer when the evidence changes. An answer that holds is information too.
- What does “below our audience floor” mean?
- A figure only appears when enough different people are behind it. When a view doesn't meet that minimum, Pulse holds it back rather than showing a thin number. No plan or setting lowers the floor. The view returns as soon as enough people are behind it.
- Does Pulse track individual people?
- No. Pulse measures audience patterns as a whole, never individual identities or paths. No individual's information is shown or sold to businesses, at any tier, at any price.
- Are Measured findings estimated?
- No. Measured intelligence is counted, not modeled. When Pulse can't measure something, the card says so instead of filling the gap with a guess.
- Why did Pulse widen an area or time period?
- When a view is too specific to report responsibly, Pulse widens the time or the area instead of hiding the answer: a quiet 2 AM hour becomes “late night”, a quiet ZIP becomes its metro. The label always says exactly what you're looking at.
- Can a published briefing change later?
- No. Once published, a briefing never changes. What you show your team this month is what the record says forever.
- Where does Pulse get its information?
- Three places, matching the three levels: verified public research about your market, anonymous benchmarks across similar businesses, and Misd activity around your address. Every card's badge tells you which one produced its answer.
- What's the difference between my weekly cards and the monthly edition?
- Cards answer single questions and refresh every Sunday. The monthly edition connects the month's biggest findings into one story and turns them into a focused checklist for the month worth making.
Your business read is free
Create an account, claim your business, and see one real finding before you pay.