PULSE III
Late night crowds waitingLate night crowds are browsing your block after you close
Extend Friday hours past midnight to catch the late crowd.
Fri 11PM
Peak block foot traffic
+18% VS 4-WEEK AVERAGEOPEN ↗
HOW PULSE WORKSNEW INTELLIGENCE EVERY SUNDAY
How Pulse reads your business.
Every week, Pulse reads your market, your category and the audience around your address, then turns what it finds into cards. Each card answers one question.
01WHAT AM I LOOKING AT?
Every card is one question, answered.
- 1THE LEVELThe badge in the corner says where this answer comes from. More on that below.
- 2THE ANSWERThe headline is the finding, written as a plain sentence. No chart to decode.
- 3THE EVIDENCEThe figure behind the answer, with what it measures and what it's compared against.
- 4WHAT TO DOOne concrete thing to do about it. Every card ends with one.
02WHY DOES MY CARD SAY PULSE I, II, OR III?
Not every answer comes from the same place.
Every card shows the strongest intelligence currently available for its question. The badge tells you which of three sources produced the answer.
What we can learn about your world.
Verified public information about your market, your location, and the events around you.
AVAILABLE RIGHT AWAY.
What businesses like yours can teach us.
How your business compares with similar businesses and patterns in your category.
UNLOCKS AS VERIFIED BENCHMARKS BECOME AVAILABLE.
What your actual audience can tell us.
Intelligence from Misd activity around your business.
UNLOCKS AS THE MISD NETWORK GROWS AROUND YOU.
03HOW DO MY CARDS GET BETTER?
Pulse grows with you.
RESEARCHBENCHMARKSYOUR AUDIENCE
Every question develops independently. One card might already have measured audience intelligence while another is still working from research. Pulse always uses the strongest source available for each answer.
You don't need to upgrade anything. When stronger intelligence becomes available, Pulse uses it automatically on a future refresh.
04WHAT HAPPENS EVERY WEEK?
Every Sunday, Pulse looks again.
SIGNALS CHANGEPULSE LOOKS AGAINCARDS UPDATEYOU GET NEW ANSWERS
Pulse checks each question for stronger evidence and new intelligence. Some answers change. Some move to a higher level. Others hold exactly where they are until something meaningful changes.
And each month, Pulse connects the dots: your monthly edition pulls the biggest findings together and turns them into a focused checklist of moves worth making.
05HOW DOES PULSE GET SMARTER?
More signal. More context. Better answers.
Pulse is built on the Misd ecosystem. As more members become active around you, Pulse can answer questions with greater context and confidence.
YOUR BUSINESS
MARKET + RESEARCH
BENCHMARKS
MISD AUDIENCE SIGNALS
STRONGER ANSWERS
Location is one signal. Behavior gives it meaning.
06WHAT SHOULD I DO?
Read the answer. We handle the rest.
There is nothing to configure: no data sources to pick, no levels to choose, no upgrades to schedule.
Check your cards
See what Pulse learned this week.
Open the ones that matter
The full card shows the evidence and why it matters.
Do the one thing
Every card and every monthly edition ends with something to do.
07WHERE DOES THIS COME FROM?
Every number has a source you can name.
Each section of your briefing draws on a fixed set of sources. This is the full list as it runs today. When a new source ships, it is added here first.
Measured on Misd
PULSE III- Misd member activity
- Visits, dwell and audience mix around your block, counted in crowds, never people. Nothing below the minimum crowd is shown.
- Weekly
- Your connected tools
- Square sales and tickets, when you connect them. Seen only by your account.
- Weekly
Market benchmarks
PULSE II- Category benchmarks
- Published industry and trade figures for businesses in your category, each kept with its source link so a wrong number can be traced and pulled.
- Every 60 days
- Industry figures
- Public research on what moved in your category and region in the last 90 days: demand, competition, customers, pricing, labor, rules.
- Weekly
Your market
PULSE I- Public events
- Verified events in your city with dates and expected size, researched from public listings and press.
- Weekly
- Area business mix
- What is open within walking distance, from OpenStreetMap.
- At signup
- Your business profile
- Your own website and public listings, read once to understand what you sell.
- At signup
What people are saying
PULSE I- Public discussion
- Reddit, Hacker News, YouTube, Bluesky, TikTok, Instagram, Threads, LinkedIn, X, Yelp and news, read as themes in public posts. Never a named person.
- Last 30 days, weekly
STILL CURIOUS?
Questions, answered.
We measure crowds. Never people.
The full policy, in writing: our privacy policy.
Your business read is free.
One real finding about the crowd around your business, before you pay a dollar.