How Pulse works
Pulse turns signals into answers about your business. Every week it reads your market, your category, and the audience around your address, then turns what it finds into cards. Each card answers one question, carries its evidence, and ends in one concrete move.
Every card is one question, answered
A Pulse card has four parts: the level (where the answer comes from), the answer (a plain sentence, no chart to decode), the evidence (the figure behind the answer and what it's compared against), and the move (one concrete thing to do about it).
Not every answer comes from the same place
Pulse I, Researched: verified public information about your market, your location, and the events around you. Available right away. Pulse II, Benchmarked: how your business compares with similar businesses in your category. Unlocks as verified benchmarks become available. Pulse III, Measured: intelligence from Misd activity around your business. Unlocks as the Misd network grows around you.
Every Sunday, Pulse looks again
Pulse checks each question for stronger evidence and new intelligence. Some answers change, some move to a higher level, others hold until something meaningful changes. Each month, the monthly edition connects the biggest findings into one story with a checklist of moves.
Frequently asked questions
Why is one card PULSE I while another is PULSE III?
Levels are earned per question, not per account. Each card uses the strongest intelligence available for its own question, so a Measured card can sit right next to a Researched one. That mix is normal.
Can I upgrade a card myself?
No, and you never need to. When stronger intelligence becomes available for a question, Pulse uses it automatically on a future Sunday refresh.
When do my cards refresh?
Every Sunday. Your briefing header shows the date of the next refresh.
Why didn't a card change this week?
Because nothing stronger arrived for that question. Pulse only rewrites an answer when the evidence changes. An answer that holds is information too.
What does “below our audience floor” mean?
A figure only appears when enough different people are behind it. When a view doesn't meet that minimum, Pulse holds it back rather than showing a thin number. No plan or setting lowers the floor. The view returns as soon as enough people are behind it.
Does Pulse track individual people?
No. Pulse measures audience patterns as a whole, never individual identities or paths. No individual's information is shown or sold to businesses, at any tier, at any price.
Are Measured findings estimated?
No. Measured intelligence is counted, not modeled. When Pulse can't measure something, the card says so instead of filling the gap with a guess.
Why did Pulse widen an area or time period?
When a view is too specific to report responsibly, Pulse widens the time or the area instead of hiding the answer: a quiet 2 AM hour becomes “late night”, a quiet ZIP becomes its metro. The label always says exactly what you're looking at.
Can a published briefing change later?
No. Once published, a briefing never changes. What you show your team this month is what the record says forever.
Where does Pulse get its information?
Three places, matching the three levels: verified public research about your market, anonymous benchmarks across similar businesses, and Misd activity around your address. Every card's badge tells you which one produced its answer.
What's the difference between my weekly cards and the monthly edition?
Cards answer single questions and refresh every Sunday. The monthly edition connects the month's biggest findings into one story and turns them into a focused checklist of moves worth making.
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