Misd for Business
Notes for owners
Short, sourced pieces for anyone who runs a restaurant, shop, hotel, venue, event or online business. No dashboards, no jargon. What the data around your business can tell you and what it can't.
- September 19, 2026
Foot traffic data for small businesses: what it is, what it costs, what it misses
Every owner wants to know how many people walked past, how many came in, and where they went next. Here is where that data actually comes from, what it costs, and the questions it cannot answer.
- September 19, 2026
What a weekly briefing can actually do for a restaurant this year
Skip the hype and the doom. Here is what is quietly useful for an independent restaurant right now, what falls flat, and one rule for telling the difference.
- September 30, 2026
Weekly intelligence for an online business: what it covers when you have no front door
Most "local" data assumes a storefront. Your customers still live somewhere, gather somewhere and care about something. Here is what a weekly briefing reads for a business that sells online, and what it costs.
- September 30, 2026
Where are my online customers, really? Reading the real-world crowd behind your orders
A zip-code report tells you where the boxes went. It doesn't tell you what those neighborhoods are like, what their weeks look like, or why one city buys on Thursdays and another on Sundays.
Who is this blog for?
People who run a place and do not have an analyst. The owner of a restaurant with one room, the manager of a hotel on a corridor that fills and empties with the convention calendar, the person behind a shop counter who knows the regulars by order, the founder of an online store watching one market go quiet. If you have ever been pitched a dashboard and wondered what you would actually do with it, this is written for you.
It is not written for analysts, and it is not written for us. When a piece names a competitor, the claim is one we have already checked on the comparison pages. When a piece mentions a price, it is the price on the plans page the day it was published.
How are the pieces sourced?
Each piece is built the way you would explain it to a friend in the industry: here is where the data comes from, here is what it costs, here is what it cannot tell you, and here is the one thing worth doing about it. Where a number appears it is public or it is ours, and it is dated. Where we do not know, we say so.
We write from what we see on the network and in Las Vegas, where Pulse was built, but the pieces are meant to hold up on any street. The posts carry a published date and an updated date, and we revise rather than republish when a product fact changes.
Where should you start?
If you have been offered foot-traffic data, start with the piece on what it is, what it costs and what it misses. It is the honest version of the pitch. If you want to know what a weekly briefing can actually do for a restaurant this year, there is a piece that walks through where the useful work already is and where the pitches fall flat, with one rule for judging any vendor.
If you run a shop or a brand online, the digital edition piece explains what a weekly briefing covers when there is no front door, and the markets piece shows how to read a shipping report the way a regional manager would. If you want the shortest route to a real answer about your own business, skip the blog and claim the free first card.
What is coming next?
Pieces on reading a convention week before it arrives, on what a bar can learn from the venue two blocks over without ever naming it, on what changes when a competitor opens across the street, and on the difference between a slow week and a slow month. If there is a question you want answered in plain language, send it to support@misd.co and we will write it up, dated, with our sources.
Looking for a direct answer rather than a piece? The questions owners ask each get one page. Weighing a vendor? The comparisons are dated and fair.