Your first card is free. Claim your business to unlock its Pulse.

What is the first card?

The first card is the first card of your Pulse. Claim your business, and within minutes the researched level reads the surroundings of that address: what is on the calendar within reach, what is opening and closing nearby, how your category is running in the market. One of those findings becomes your card: a sentence, the evidence behind it, the level it comes from, and one move you can take or skip.

It is the same card a paying account gets. The difference is that a paying account gets sixteen of them every Sunday night, and they get stronger as more levels unlock around the address.

Why do I have to claim my business first?

Because Pulse doesn't build intelligence about a business that didn't ask for it. There is no 'type any business and see its card.' The card reads the market around your address and is handed to the person who runs it. Claiming takes a work email and the business's address; verification follows the same rules for everyone.

That is also what makes the card worth reading. A card built on a block you chose, for a business you run, is a finding. A card built for a stranger is a brochure.

What happens after the card?

Two doors, side by side. Keep my Pulse going starts the plan for your kind of business and the full stack arrives Sunday night. Walk me through my Pulse asks us to read the card with you: what it noticed, why it matters, one more signal to watch, what to consider next. A business conversation, not a tour. Neither is required; the card is yours either way.

What the Sunday edition would say

A neighborhood bakery in Summerlin, Las Vegas, claimed on a Tuesday. Early October, with the first cool mornings and the fall convention calendar back to full strength.

• Pulse I · What's happening nearby?

  A farmers market moved to within a half mile. The Saturday market relocated for the season to a lot within a half mile of your address, starting next weekend.

  FIRST MARKET DAY NEARBYNext Saturday

  Move: Open an hour early on Saturdays for the season and put the pastry case, not the bread, in the window.

A sample edition for an archetype, not a customer. The place and the calendar are real; the numbers are illustrative and show the shape of a card, not a finding. Your cards are built from your address.

Questions before you claim

Is my area covered?

The researched and benchmarked levels are available at every US address from the first card. The measured level, which reads Misd activity around your address, unlocks as the network grows around you. Your first card says which levels are live for your location, and cards upgrade on their own when more unlocks.

Is the first card really free?

Yes. No card on file, no trial clock. Claim your business and the card is yours. Plans start when you say so.

Is any of this tracking my customers?

No. Pulse measures the shape of crowds: how many, from where, from when, what they are interested in. A group too small to be a crowd is never reported, and nothing in a card can identify a person.

Written for the moment you're in

• Opening your next location? Read the block before you sign the lease.
• Entering a new city? Learn its calendar before it teaches you.
• New marketing lead starts Monday? Give them the market, not just the logins.
• A slow month nobody can explain? Find out if it was you or the market.
• Weekly business intelligence for restaurant groups with two to ten doors
• Weekly business intelligence for hotels: what the calendar is about to do to your week
• Weekly business intelligence for venues and the series that run in them
• Weekly business intelligence for a brand that sells online, not from a storefront