The business read

See what Pulse already sees around your business. The first look is free.

In five minutes Pulse reads the market around your address and shows you what it found: the demand windows, the market movement, the attention and the crowd it can already see, each with the count behind it, and the single strongest finding with its source. Not a demo of someone else's block. Yours.

Claim my business

What is the business read?

Claim your business and Pulse goes looking for what changed around it: what is on the calendar within reach, what is opening and closing nearby, what is being built, where attention is rising, how the crowd is moving on Misd. It checks the things businesses like yours usually struggle to see first, because we have done that research. Then it shows you the lanes where it found something, how strong each is, and why.

Under the lanes sits the strongest finding: one change, sourced, with why it matters to your business, one thing to do, and one signal to watch. It is the same finding a paying account would get as a card. A paying account gets sixteen of them every Sunday night.

Why do I have to claim my business first?

Because Pulse doesn't build intelligence about a business that didn't ask for it. There is no 'type any business and see its first look.' It is built around your address and handed to the person who runs it. Claiming takes a work email and the business's address; verification follows the same rules for everyone, and one read per business keeps it honest.

That is also what makes it worth reading. A read built on a block you chose, for a business you run, is a finding. One built for a stranger is a brochure.

What happens after the first look?

Two doors, side by side. Keep my Pulse going starts the plan for your kind of business and the full stack arrives Sunday night. Walk me through my Pulse asks us to read it with you: what it noticed, why it matters, one more signal to watch, what to consider next. A business conversation, not a tour. Neither is required; the first look is yours either way.

What the Sunday edition would say

A neighborhood bakery in Summerlin, Las Vegas, claimed on a Tuesday. Early October, with the first cool mornings and the fall convention calendar back to full strength.

01 · What's happening nearby?Pulse I

A farmers market moved to within a half mile

The Saturday market relocated for the season to a lot within a half mile of your address, starting next weekend.

Next SaturdayFIRST MARKET DAY NEARBY

Move Open an hour early on Saturdays for the season and put the pastry case, not the bread, in the window.

Sample · archetype

A sample edition for an archetype, not a customer. The place and the calendar are real; the numbers are illustrative and show the shape of a card, not a finding. Your cards are built from your address.

Questions before you claim

Is my area covered?
The researched and benchmarked levels are available at every US address from the business read. The measured level, which reads Misd activity around your address, unlocks as the network grows around you. Your first look says which levels are live for your location, and cards upgrade on their own when more unlocks.
Is the business read really free?
Yes. No card on file, no trial clock. Claim your business and the first look is yours. Plans start when you say so.
Is any of this tracking my customers?
No. Pulse measures the shape of crowds: how many, from where, from when, what they are interested in. A group too small to be a crowd is never reported, and nothing in a card can identify a person.

Written for the moment you're in

Claim your business to unlock its Pulse

A work email and the business's address. The business read is free; plans start when you say so.

Claim my business How it works