A weekly briefing that sits next to your marketing team

What it takes off the team's plate

The Monday market read. Which events on the calendar reach your locations this month, what opened or closed nearby, what the market is doing. This is the research a coordinator does by hand on Monday morning, or does not do, and the briefing has it waiting before anyone logs on.

The why-was-last-week-slow answer. Benchmarked cards compare each location with similar businesses in its category, so the team knows in one sentence whether a soft week was yours or everyone's. That is the difference between a meeting about a fix and a meeting about the weather.

The where-do-our-customers-come-from question. Measured cards read the shape of the crowd around each address from the Misd social network: which neighborhoods, which days, what they are interested in, where they go after. It measures crowds, never people, and it answers the question a survey or a data vendor would otherwise take weeks and a budget line to answer.

The what-should-we-do step. Every card ends in one move the team can take or skip. The card does not run the promotion, book the partner or write the post. It hands the team a place to start, with the evidence attached.

Where it fits

Next to the point of sale, the reservation system, the revenue tool and the ads dashboards. None of those can see the street; the briefing reads the street and leaves the rest to them. There is nothing to integrate, nothing to clean and nothing to export before it is useful. A card is a sentence, its evidence and a move, and the monthly edition is one story with a checklist that can be sent to anyone on the team from inside the dashboard.

Cards do not quietly change. A published card stays what it said, and if something is revised the next Sunday says so. That is what makes a card citable in a deck or a Monday email: the number the team quoted is the number that is still there when someone checks.

For teams with an analyst

If you already have someone who lives in the data, the briefing is their first read, not their rival. It points at what moved this week, with the evidence, so the deep work starts from a lead instead of a blank query. Each card says how it knows: researched from public information, benchmarked against the category, or measured on the Misd network. When something cannot be measured yet the card says so instead of filling the gap.

For a team without one, the briefing is the part of that job that can be done well every week without a hire: the gathering, the comparison, the first interpretation. What it cannot do is know your business the way your people do, which is why every card ends in a move rather than an order.

What it costs, in budget language

Pro is $699 a month, or $5,988 a year on the founder annual rate, for up to two locations. Elite is $1,600 a month, or $14,400 a year, for up to ten locations, with twenty-six cards per location and every site benchmarked against its own market. Enterprise is priced per group.

That is a line item, not a headcount. Most teams already know what one more salary costs once benefits, tools and a manager's time are counted; for most of them a year on the Pro annual rate comes to about one month of that, and a year on Elite to well under a quarter. The briefing is not a person and does not try to be one. It is the weekly work that keeps a small team from spending its best hours gathering instead of deciding.

Every paid plan carries a 7-day money-back guarantee, and the first card is free. A marketing manager can claim a location, read a real card about the crowd around it, and take that to the budget conversation before anyone has paid anything.

Questions teams ask us

Does it replace our analytics or our revenue tools?

No. Those tools read what happens inside the business. The briefing reads what happens around it, on the street and on the calendar, and turns it into one sentence, its evidence and one move per card. It is meant to sit next to what you have.

Can more than one person on the team read it?

Yes. The dashboard is the team's, and the monthly edition can be emailed to anyone from inside it. Cards are aggregate by design, so there is nothing in them that cannot be forwarded.

How does it handle several locations?

Pro covers up to two locations, Elite up to ten. On Elite every site is benchmarked against its own market, so the Monday question becomes which location needs attention this week rather than whether something is wrong somewhere.

Do we need to set anything up?

Claim each location with its address. The first card is built from that. There is nothing to integrate and no data to hand over; the briefing reads public signals, category benchmarks and the Misd network around your address.