See what your business is missing
Know what to promote, who to reach, and what to do next so more people come through the door. Pulse reads what is happening around your business, then points at the post, the ad, or the other move worth trying.
Questions every owner asks.
One card per question, built around your business and the moments that change it: a new location, a new market, a new event series, a competitor opening across the street. Each card ends in one move: the post, the place to put a little ad money, the email, or the thing to leave alone. Updated every Sunday, and sharper the longer it runs.
Standard plans come with 16 cards. Pro plans get 26.
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Below is a real briefing, the same screen an account sees. Three trends, then the cards. Every card opens.
Where are my customers coming from?
From closer than you think: a handful of neighborhoods produce most of your visits, and the mix changes by day and hour.
Then Studio writes the offer for the neighborhoods that visit most. You approve; it goes out as you.
Find the answerWhy is my business slow this week?
Either something changed at your business, or something changed around it. They need opposite responses, and most owners guess.
Then Pulse tells you which it is, and Studio drafts the fix: the post, the email, the staffing note.
Find the answerHow are local events affecting my sales?
A big event can fill your room, drain it by eating parking, or shift it: the same revenue arriving early or late.
Then Watch the event. The week before, Studio drafts the post and the staffing note.
Find the answerWhere do customers go after they leave?
Almost nobody can answer this, and it shapes partnerships, hours and promotions. Your briefing reads the before-and-after movement around your address.
Then Misd recommends the places your crowd goes next, and Studio drafts the partnership note.
Find the answerHow does each location compare?
Pro plans benchmark every site against its own market, so you know which one needs attention this week.
Then Home flags the location that needs you; the card ends in one thing to do, written up and ready to send.
Find the answerI want more people on a slow night.
The cards show which nights are slow and why, who is nearby then, and what has worked for businesses like yours.
Then Studio builds the offer and the post. If a paid test is the move, the card names the ad manager. Results shows what it did.
See StandardWhat are people saying about my business on social media?
Pro's Social cards read what people say about your business and about businesses like yours, and which topics are gaining attention.
Then Studio writes the post. When the money should move, the card names where to look, such as Instagram ads. You still publish it.
See ProWhat are my competitors doing?
Pro's Network and Social cards cover businesses like yours: what they are trying, what people say about them, where attention is going.
Then Pulse shows what is working for them. Studio writes your version, ready to send.
See ProWhat about my online business?
Your buyers still live somewhere. The Online plan reads your key markets: what changed there, what the crowd is into, what is coming.
Then Studio drafts the campaign for your top markets. Connect brings in Shopify so Results shows what it did.
Read the guideBuilt for businesses with a front door, and for online businesses whose buyers live in real places. Not for you if you'd rather build the dashboard yourself.
Built on Misd.
Misd connects real people to the places and people they cross paths with. Pulse reads the patterns that world creates and tells a business what to promote, who to reach, and what to try next. Same network, a completely different view. The people make the signal. The briefing reads it.
The briefing is built on a real network, not a guess
We measure crowds, never people
Small groups are never reported
Nothing in a card can identify a person
You get intelligence on day one. Pulse I (Researched) and Pulse II (Benchmarked) work everywhere from your business read: public facts about your area, and patterns from Misd users in other markets who move around places like yours. Pulse III (Measured) counts the crowd at your own address and switches on as Misd grows around you, at no extra cost. Your business read shows which levels are live for your location.
The world around your business is constantly telling you something.
Pulse listens for the part worth knowing. No dashboard to decipher, no analyst required: every card is one plain sentence, the evidence behind it, and one thing to do this week, written and ready to send from Studio.
An intelligence department for every size of business
From an online store to a conference floor. Pick the plan, add locations as you grow, and the cards get smarter the longer they run.
Online Business
Pro: 16 cards every Sunday on the real-world markets behind your orders. $199 a month, or try a $99 Snapshot.
See ProSmall Business
Standard: 16 cards every Sunday for one location, priced by location up to ten. From $249 a month.
See StandardLarge Business
Pro: everything in Standard plus who you are connected to and what people are saying, 26 cards a week. From $499 a month.
See ProEvents
A drop, a festival or a conference: one event, one payment. From $2,500 for eight weeks of full attention around your dates.
See event plansCustom
More than ten locations, several storefronts, several events a year, or an industry we have not built for yet. Shaped around how you run.
Talk to usConnect. Watch. Know.
Connect.
Tell us which business is yours. Add Square, Toast, Shopify or a file when you are ready, and your cards start speaking from your own numbers.
Watch.
Tell us what you want to keep an eye on, in your own words. Your weekly cards are built around it, and Home tells you when it shows up.
Know.
Every Sunday night, Pulse looks again. Each card is one plain sentence, the evidence behind it, and one thing to do, concrete enough to forward to whoever runs it. Results shows your year and what each thing you tried did.
Six tools. One account.
Pulse tells you what changed and what to do. Studio does the work: it writes the email, the post, the press release, recommends the leads worth a note each Sunday, and sends as you once you approve. Results shows what it did. Watch, Ask and Connect keep it all about your business. Home tells you what needs you.
Pulse
Sixteen questions every Sunday. Each answer is a card: one plain sentence, the evidence, one thing to do.
See PulseStudio
The work, written for you: emails, notes, posts, and your monthly press release. When a card says to spend, it names the channel, including an ad manager you already use. You approve. It goes out as you.
See StudioResults
Your year by month and what each thing you tried did, against your own numbers. See the growth, and where it is going.
See ResultsWatch
Tell Pulse what to keep an eye on, in your own words. When it shows up in a card, you hear about it first.
See WatchAsk
Ask a question about your business. The answer comes from your own numbers and this week's cards, in plain words.
See AskConnect
Square, Toast, Shopify, or a file you upload. Your numbers reach your cards every Sunday, and Home tells you if a connection needs you.
See ConnectI literally open this first thing on Monday mornings. It has turned into my weekly business routine with a cup of coffee. I like the benefit of having an action plan around my physical business and not just stuff to do online.
Got a free card and then bought a plan because of what it found. I don't know how you did it, but you found some interesting stuff that you can't find on Google.
Why no other social media company has something like this is crazy to me. It's so much easier than having to understand data and charts. Sometimes I feel stupid when I can't understand them right away. Misd fixes this.
The pricing is way cheaper than I was expecting for the value. I thought this would be priced at or higher than other companies. But this is actually worth every cent!
I started using Misd and Pulse a little over a month ago. And you can notice a difference in how much smarter it is getting.
What a cool concept! And the fact it's built off a real social network that's unique, is really kinda awesome.