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Restaurant groups

Misd for Business · Updated

Weekly business intelligence for restaurant groups with two to ten doors

A restaurant owner reading on a tablet at a table before service
Ten minutes on Monday, every door, same read.

A restaurant group's problem isn't information. Each door reports plenty. The problem is that each door's numbers arrive without the street they happened on, so the Monday meeting spends its first half hour arguing about whether the Summerlin door had a bad week or Summerlin did.

Pulse reads each address as its own property and puts the group side by side. Sixteen cards per location on Standard, rebuilt every Sunday night: what changed around that door, why it matters, one move. The portfolio view shows what moved at one door and not another, which is usually where the real question is.

What does a group see that a single location doesn't?

Contrast. When three doors share a market month and the fourth doesn't, the fourth has a question worth asking. When two doors draw from the same neighborhood, the marketing budget has been paying twice for one audience. When the convention calendar lifts the Strip door and empties the neighborhood doors in the same week, the staffing plan should already know.

None of that is visible from any one door's report. It is only visible when every door is read against its own block and then laid next to the others.

How is a group priced?

By location, which is the one number you already count. Standard runs from $249 a month per location for one to ten doors, each with its own sixteen cards. Pro adds the network and social picture on top. Groups beyond ten doors, or with a conference or event series in the mix, talk to us about Enterprise. Your first card is free at any door.

Which questions do the cards answer for each door?

Where its customers come from. Why last week was slow, and whether the market was. What is happening nearby in the next three weeks. What is opening and closing around it. Where the crowd goes after it leaves. What people are saying about the category. Each as a card, each with the level it comes from, each ending in one move the manager on that door can take or skip.

What the Sunday edition would say

A four-door taco concept across Las Vegas and Henderson. The week after a fight weekend in late September, with the fall convention calendar starting.

  • Pulse II · Why was last week slow?

    Three doors had the market's week; one didn't. Your category ran behind across the market, which explains three doors. The Henderson door ran further behind than the category.

    DOORS EXPLAINED BY THE MARKET3 of 4

    Move: Spend the Monday meeting on Henderson only; the other three had the week everyone had.

  • Pulse III · Where do my customers come from?

    Two doors draw from one neighborhood. Measured Misd activity around your Spring Valley and Summerlin doors comes mostly from the same two zip codes.

    SHARED DRAW, LAST 30 DAYS2 doors · 2 zips

    Move: Run one campaign for the two doors and move the saved budget to Henderson.

  • Pulse I · What's happening nearby?

    Fight weekend lifted the Strip door only. The fight at T-Mobile Arena filled the Strip corridor Saturday; the neighborhood doors ran close to a normal weekend.

    DOORS THE WEEKEND REACHED1 of 4

    Move: Staff the Strip door for the next fight card and leave the neighborhood rosters alone.

A sample edition for an archetype, not a customer. The place and the calendar are real; the numbers are illustrative and show the shape of a card, not a finding. Your cards are built from your address.

Questions we get asked

Does every door need its own account?
No. One account, one owner, every location under it. Each location gets its own cards and the portfolio view sits across them.
Is any of this tracking my customers?
No. Pulse measures the shape of crowds: how many, from where, from when, what they are interested in. A group too small to be a crowd is never reported, and nothing in a card can identify a person.

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